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Gain More Online Sales with These 2 Upselling and Cross-Selling Techniques.

Upselling and cross-selling techniques are the difference between mediocre and great sales. When you use these techniques with your online store, you’ll see a reliable increase in sales that’ll really add up over time. You’ll also increase customer retention and loyalty — after all, with many of these techniques you’re genuinely helping your customers.

1. The Decoy Effect

The Decoy Effect involves harnessing that feeling to upsell to clients. If your customer’s about to buy one product, and there’s a comparable product on sale, have your site inform them of the second product. Your customer is likely to spend a little bit more to get the more expensive version at a discount that’ll leave them feeling awesome.

2. Better Together

Some products go great together, like toys and batteries, or a set of books in a series. Cross-selling frequently uses this principle. Don’t let your customers shop without knowing what items are best to buy together. As they’re adding items to their cart, remind them of something they should consider buying with the product.

3. Bring Them Back with Emails

If your customer makes an account to check out, you now have their email address. Don’t hesitate to send out cross-sell and upsell emails to your previous customers to let them know about more things they’ll love. One way is to use the Restocked Alerts Back in Stock app, to let customers know when items they’re interested in are back in stock.

Web Development

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Marketing

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